Countries, institutions and communities that would survive today and thrive in the future must invest in the development of young minds, supporting them to become new age leaders. Such new age leaders must be blessed with high learning agility, adaptability skills, resilience, future focus, management skills, digital proficiency, global mindset, wealth creation skills, cultural flexibility and innovative mindsets.

This requires coordinated, committed, intentional and sustainable processes of youth empowerment and development with particular focus on promoting skills for leadership, technology, personal finance and entrepreneurship. As a result, the YouthLifeShift Project concept is summarised by the ‘LIFE’ acronym. ‘LIFE’ in this regard stands for: Leadership; Innovation; Finance; Entrepreneurship. The goal is to provide realistic opportunities for improved life aspirations and lifestyle for the youths of African.

Project Objectives

Africa has the youngest population in the world, with 70% of Sub-Saharan Africa under the age of 30 years, and 60% under the age of 25 years (UNO Review, 2021). This young population provides huge opportunities to change the many negatives about Africa, with the youths of Africa being positioned and privileged to become active  participants as change agents.

Contributing to the achievement of that goal is the primary objective of the YouthLifeShift Project. This is among others by facilitating the development of growth-optimised mindset in the younger generation of African. The purpose is to unlock and unleash youth potentials, empowering them to thrive in the rapidly changing world, and be more globally competitive.

The YouthLifeShift Project provides a ‘one-in a lifetime’ opportunity for the youths of Africa to experience the transformational power of professional coaching, as well as the developmental benefit of continued exposure to training, teaching and mentoring engagements. There are fewer ways to access better quality of life, enjoy improved lifestyle and be positioned to achieve all-round success than the opportunity provided by the YouthLifeShift Project. Additionally, the participating youths are better positioned to deal more effectively with diverse social, economic and cultural issues they face as emerging leaders in their families, communities, businesses and public governance.